MONOLITH TRANSFORMATIONS
Branding for my BFA senior thesis.
Mission
When it comes to branding, the idea is to be unique and personal. Instead of the company preaching itself as the product, it lets the people choose how they are represented. The brand acts as a middleman to sponsor such personalities of its clients. Together, visual aesthetics and science combine to form a new design entity.
Logo
The name monolith is derived from the film “2001 Space Odyssey”. In Arthur C. Clarke’s Space Odyssey series, Monoliths are machines built by an unseen extraterrestrial species Clarke deemed the earliest highly intelligent species to evolve in the Milky Way. Monoliths appeared on planets with the highest formations of intelligence. One of those places happened to be Earth, encouraging humanity to progress with technological development. This portion alludes to the science behind prosthetics.
The logo is a direct representation of a monolith. However, the overall composition is derived from the capital letters, “LI”, within the Orkney typeface.
The spacing within the logotype follows the thickness of the actual logo segments (46px).
Tagline
Transformations refer to the idea of actually transforming the physical exterior of the prosthesis. The tagline, “Control Your Evolution,” alludes to the idea of how humanity controls its own limitations that defies the laws of nature. However, the tagline also preaches about the evolution of a person’s identity. Times change, people change. You probably aren’t the same person you were five years ago.
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